Nicc JohnsonMy Music DNAUnderstanding personality types to create hyper personalised music experiences·6 min read·Jun 24, 2019----
Nicc JohnsonA new system for music categorisationtax·on·o·my (tăk-sŏn′ə-mē) n. pl. tax·on·o·mies 1. The classification and naming of organisms in an ordered system that is intended to…·14 min read·Jan 10, 2018----
Nicc JohnsonYOU ARE WHAT YOU…LISTEN TO.“Tell me about the music you like and ill tell you what movies you’re into…”12 min read·Sep 23, 2017----
Nicc JohnsonA Tale of Two Streaming Services…At the start of the new year, word had spread throughout digital music land that music streaming was now the biggest revenue driver for…6 min read·May 31, 2017----
Nicc Johnson2017 THE YEAR OF MUSIC STREAMINGYou might think I’m stating the obvious, but it was less than 2 years ago when the majority of the media, investors and even some music…4 min read·Jan 18, 2017----
Nicc JohnsonMan vs. Machine — The Algorithm that beat the DJWhat if an algorithm could create a better set than a DJ? As we head further into AI and Deep Learning, what was once considered…5 min read·Jan 9, 2017--1--1
Nicc JohnsoninApplaudienceWhat about the end? The evolution from mixtape to playlist.With over 5 million playlists being created or edited every single day, just on Spotify alone — it is safe to say, Playlists are the most…·5 min read·Aug 16, 2016----
