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What is design?

You’ve probably heard the word design tossed around a lot: graphic design, interior design, web design… But do you really know what it means?

In the simplest terms, design is problem-solving and communication.

There are two types of design that will be discussed throughout this article: visual design and experience design.

Visual design is how something looks or how well it communicates an aesthetic.

User experience (UX) design aims to maximize user satisfaction within a product or service. UX is a term often used in the digital realm, yet I’ll be applying these concepts to companies — not just software products. …


Nicolas Clar

Product & Motion-Designer

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