Sure, that’s a good theoretical question, but what’s a good answer to that question? Feels a little weak to me because it’s so open ended.
“What would you say no to? — You didn’t mention sexism! You’re a sexist!”
Although I agree with your point that defining companies by when they chose to say no makes a lot of sense, and is a good way of thinking about things, I just think actually formulating that question is an obvious trap.