When I’m trying to understand a business, I often ask what would you company turn down or say no…
Milly Schmidt

Sure, that’s a good theoretical question, but what’s a good answer to that question? Feels a little weak to me because it’s so open ended.

“What would you say no to? — You didn’t mention sexism! You’re a sexist!”

Although I agree with your point that defining companies by when they chose to say no makes a lot of sense, and is a good way of thinking about things, I just think actually formulating that question is an obvious trap.

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