Although not geared solely to Yale School of Management students, the Yale Entrepreneurial Institute (YEI) has opportunities for budding MBAs to contribute and benefit. YEI’s mission, in part, is to identify and help develop innovative student-run ventures with compelling business propositions. Further, YEI seeks to develop a robust and durable entrepreneurial student culture by building “entrepreneurial awareness” in the greatest number of students possible. Finally, YEI demonstrates to students the norms of behavior expected in the professional world when dealing with partners, suppliers, investors, customers, and competitors. …

How can CMOs take advantage?

Video traffic on mobile networks is expected to increase by 60% annually through 2018. Such growth is propped up by an increase in the proportion of new smartphones sold (half of all new phones sold in Q1 2013 were smartphones, up from 40% quarter over quarter); LTE added 20 million new subscriptions over the same period; and mobile subscriptions for tablets, PC, and mobile routers are forecasted to increase dramatically over the next five years (from 300 million to 850 million, greater than the number of landline broadband subscriptions).

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As the online world becomes increasingly mobile, less reliant on landline internet connections, and more focused on video, how should marketers react from the perspectives of brand distribution and consumer interaction? …


Nicholas Bagg

strategy/operations @Oath | cofounder: @BaggTherapy | board: @VisitLoudoun @LoudounBiz | ex: @FishbowlLabs @AOL_Inc @YaleSOM | better half: @PatriciaBagg

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