For the past couple of months, a group of us has been thinking about the future of news: how it will be produced, consumed and distributed three to five years from now. Though we came at it from different perspectives — as journalists, business minds, designers and technologists — we’ve all arrived at the same place about where the industry is going:
- There’s more great information and news out there than ever before, but it’s never been harder to find what you want or need.
- Most stories aren’t worth your time. They’re too long, devoid of real insight, or written for cheap clicks.
- Needs of readers are too often an afterthought. That has to be a media company’s obsession.
So this is where we come in. For many years we’ve watched the media business change gradually, with the rise of digital; the collapse of advertising revenue; and the advent of social media, streaming video and goofy GIFs.
Hemingway had a great bit on bankruptcy:
“How did you go bankrupt?” Bill asked.
“Two ways,” Mike said. “Gradually, then suddenly.”
That’s where so many media organizations are headed. The gradual moment has passed; what happens next will be sudden. Media companies that don’t deliver real value to readers (and advertisers and subscribers) will die. New enterprises like ours, not burdened by how things used to be done, will rise to provide real value.
New enterprises like ours, not burdened by how things used to be done, will rise to provide real value.
So that’s what we’re up to. As editor, I’m looking for help. People who:
- Want to rethink and embrace how smart people get news and information
- Believe the world needs less noise and clearer signals about what really matters and what can be trusted
- Are ready to build the next great media company that delivers news to consumers the way they want it
This isn’t just for journalists, but all types of people outside traditional media with authentic subject-matter expertise, and for people who like to think about different ways of delivering news, with video and graphics as well as text.
If you think that sounds awesome, drop me a line.
Editor of a media-company-in-the-making