
The first step in developing Prime Now was to write a press release. Landry’s document was not only a description of the service, but how hypothetical customers would react to it. How did the service affect them? What surprised them about it? What concerns did they want addressed? The exercise forced her to internalize how Amazon’s customers would think and feel about Prime Now from the very start.
… regulations tooth and nail, but in the end, capitulated to the reality of the facts on the ground. The new leaders of the food industry will be those who do more than simply bend to a new labeling regime, but instead focus on innovation and transparency to earn the newly informed public’s business by creating the next generation of healthier and more sustainable food products.