The Heineken Ad Is Worse Than The Pepsi Ad, You’re Just Too Stupid To Know It
The DiDi Delgado
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False equivalency is definitely one of my top peeves, but she lost me (momentarily) at “stupid”. I watched the commercial only after reading the article.

Bigotry derives from ignorance. If circumstances allow one the ability to relate to members of a group one is prejudiced against, it can be a revelation, and can be the beginning of a dismantling of that bigotry.

It’s rare but it happens all the time. That is to say, most of the time our prejudices constrain our perceptions, but when we have an experience that gives us the opportunity to get past that and see our common humanity, it can be powerful, or at the very least, refreshing. Such experiences make me optimistic. It’s very personal, a seemingly small thing, but I believe it has a lasting effect on me. The commercial expressed that in a few minutes.

I prefer to interpret this ad as placing humanity above ideology. The author makes subjective judgments about things that I don’t find irritating about the commercial — she comes across as harboring a lot of prejudices.

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