Nicole Lee
Creative director, digital strategist, currently wanderlusting in Asia. A 3rd culture kid, true blue yupster with a penchant for everything indie and hipster.
5 Predictions about Advertising Industry in 2014
Innovation and adaptation are the shizzles! This year, it is predicted that there will be even more rapid changes in the social media and digital landscape due to the predicted exponential growth in start ups. Advertising will be focusing and emphasizing in design and strategy adaptation, creating more integrated campaigns in both traditional and new media in order to accommodate the rapid changes in technology and consumers’ behaviors. (1) Advertising agencies will have to be more fast paced when it comes to embrace and adapt to change…Nicole Lee3 min read