How to Verify Emails in Salesforce Using the MassMailer & ZeroBounce Integration

Photo by Austin Distel on Unsplash

Today’s guest author is Siva Devaki, Founder and co-CEO of the email marketing platform MassMailer. He’ll explain how to verify emails in Salesforce using the MassMailer — ZeroBounce integration.

You could be sending emails to no one at all

What’s your email bounce rate? Are your Salesforce emails reaching the inbox? If you haven’t verified your email lists, you could be sending emails out to no one at all.

Even worse, you might be sending emails to spam traps, which are specifically designed to “catch” spam and damage a company’s reputation.

Without email verification, you can’t control the quality of your email lists, nor can you accurately gauge the success of your email marketing campaigns. Learn why it’s so important to verify emails and see how easy it is to maintain your email hygiene.

How to verify emails in Salesforce

By using MassMailer, which integrates with Salesforce and ZeroBounce, you can reduce the chances that your emails will bounce.

The Salesforce and ZeroBounce integration through MassMailer streamlines the process of verifying your emails. It makes everything accessible in a single platform and consolidates the information into the relevant contact records.

Here’s what you need to know about MassMailer’s email verification process right within Salesforce CRM.

Why Verifying Your Email Lists is Important

If you want to maintain your email sender reputation and increase your email engagement, verifying your email lists is essential. Inactive, invalid, or dormant email addresses can negatively impact your list. It’s in your best interest to ensure that the emails you’re interacting with are active and interested in your content.

Here are a few reasons why verifying your email lists is important:

• Avoid spam traps. Spam traps are fake emails designed to catch spam. Sending an email to a spam trap can harm your company’s reputation. Verifying your email list will reduce the chances of a spam trap lurking somewhere.
• Increase your engagement. Sending large volumes of email to inactive accounts will skew your metrics. By reducing these accounts, you can get a clearer picture of your campaign’s success.
• Reduce your bounce rate. A high bounce rate can indicate spam email. ISPs notice this and may penalize you by sending your emails to the Spam folder. A very high bounce rate can cause your emails to not reach your recipients at all.
• Improve your sender reputation. By removing bad signups from your list, email verification boosts your sender reputation. This is a crucial aspect in the eyes of ISPs, as it determines your deliverability.

However, while verifying email lists is crucial, it can also pose challenges. Spam traps can originate unexpectedly, and distinguishing engaged readers from those who mark emails as spam immediately can be tricky.

Dependable email verification systems ensure that your email lists maintain top quality. They safeguard your company’s reputation and enhance engagement.

Related: Explore our integration with RapidAPI, the largest API hub globally.

The Benefits of Zerobounce Integration

What is Zerobounce? Zerobounce is an online email validation system that seamlessly integrates with Salesforce and MassMailer. Its mission is to identify and resolve email deliverability issues. Zerobounce detects spam traps, invalid email addresses, and inactive addresses — any emails that could potentially harm your sender or domain reputation.

By leveraging Zerobounce technology, MassMailer offers secure and reliable email address validation. Zerobounce ensures that email addresses are accurate and correctly matched with their intended recipients. Additionally, it provides supplementary information, such as demographic data for recipients that may not have been previously gathered.

Utilizing Zerobounce through Salesforce and MassMailer enables businesses to enhance and validate email addresses associated with contacts and their records. As a versatile and secure validation system, Zerobounce significantly improves the quality of a company’s email list and enhances the depth of information Salesforce maintains about each customer or contact.

Using MassMailer Email Verify for Salesforce

You can utilize MassMailer to verify the email addresses you’ve gathered. Once the verification process completes, the email verification status on each record will update. You have the option to verify email addresses individually, through Salesforce campaigns, or via MassMailer Listview.

To verify a single email address:

1. Open a lead or contact record.
2. Click on the “MassMailer Email Verify” button.
3. A pop-up will display the verification results, updating the Email Verification Status, Email Verification Sub Status, and Email Verification Date.

To verify an entire campaign:

1. Open the campaign detail page.
2. Click on the “MassMailer Email Verify” button.
3. Your email verification job will queue up, automatically updating the Contact or Lead records with the Email Verification Status, Sub Status, and Date.

To verify a MassMailer Listview:

1. Navigate to the MassMailer Email Wizard page.
2. Select the Lead or Contact object.
3. Choose the MassMailer Listview.
4. Click on the “Email Verify” button.
5. Your email verification job will queue up, updating Contact or Lead records automatically.

If the email verification status and sub-status indicate the record as invalid, the system marks the respective custom field (Invalid Contact or Invalid Lead) as True. Invalid Leads and Invalid Contacts are automatically suppressed from any mass emails sent using MassMailer.

Get Started with MassMailer Email Verify and the Zerobounce Integration

MassMailer’s Salesforce email verification simplifies the process of enhancing your email lists’ quality. Instead of relying on guesswork, you can ensure your email contacts are accurate. This improves your company’s email sending reputation and boosts engagement metrics — all by simply verifying your lists.

For more information on the benefits of the Salesforce — ZeroBounce integration and to learn how to verify emails directly in Salesforce, contact MassMailer today or request a demo.