Ari Aster knows things. In Hereditary, he wields our preconceptions like grenades.

Milly Shapiro as Charlie in Hereditary.

How Nike’s brilliant 30-second commercial turned a tarnished cultural icon into a martyr for social exemplariness.

(Nike)

The (Fake) Career Biography of Major League Baseball’s (Fictional) Savior and Eternal King

(PCWorld)

Nick Anno

Entrepreneur & photographer in Indiana. Also a freelance writer, but relative to the frequency at which Terrence Malick released films between 1973 and 2011.

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