Breaking Bread with Michele Scotto — Villa Restaurant Group

Nick Belsito
May 15, 2019 · 2 min read

OpenCity’s CEO, Nick Belsito “Breaks Bread” with an old college buddy, Villa Restaurant Group’s VP, Michele Scotto, as they discuss how the first restaurant was launched based on the “American Dream” next to Ed Sullivan’s Theatre in NYC and how they evaluate technology to find the right tools to successfully run 350+ locations. For more information visit opencity.co.

About Michele
A Finance and MBA graduate of Bentley University (2005) and Bentley’s McCallum Graduate School (2006), Michele Scotto began his career in the financial markets industry. After spending ten years in finance, Michele joined VRG in 2016, seeking to satisfy a passion and to take on a new challenge. As the Vice President of Corporate Development, Michele is responsible for several departments, including Business Analytics, Brand Marketing, Digital Marketing & Communications, and IT. His unique background and data driven mindset bring a different perspective to the tenured Executive Team, allowing him to help lead major initiatives including brand creation & development, outside sales, labor efficiency, and menu engineering & pricing. Michele hopes to help bring VRG’s brands to an ever changing market while always striving to deliver the highest quality guest experience possible.

About Villa Restaurant Group
Villa Restaurant Group is a global multi-brand restaurant operator and franchisor. Founded in 1964 by Michele (Michael) Scotto, a Naples, Italy native, Villa Restaurant Group, began as a small pizzeria next to the Ed Sullivan Theater in New York City. Today, Villa Restaurant Group is an international organization that recently celebrated its 52nd anniversary with nearly 350 restaurants in malls, airports, casinos and other high-traffic locations.
Villa Restaurant Group’s quick-service restaurant brands, including Villa Italian Kitchen®, Green Leaf’s Beyond Great Salads®, Bananas Smoothies & Frozen Yogurt®, South Philly Cheesesteaks & Fries®, Far East Asian Fire®, and other emerging brands, can be found throughout the United States and internationally. Villa also operates full service restaurants in New Jersey under the 40North Restaurant Group® brand including The Black Horse Tavern & Pub®, The Office Tavern Grill®, The OFFICE Beer Bar & Grill®, Steelworks Buffet & Grill®, Piattino: A Neighborhood Bistro® and George + Martha’s®. For more information, please visit www.villarestaurantgroup.com.

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