Hospitality during coronavirus

four different instagram posts of cafes with plexiglass screens for their window cafes

What are our priorities?

Safety first, employees first.

Setting the T̶a̶b̶l̶e̶ Window

Instagram post that indicates “protective shield” and “wax paper for signing” and “wrecking ball coffee setup is truly great
From Janelle Bitker’s (reporter for the SF Chronicle) instagram stories yesterday.
  • What’s happening out there right now?
  • What are other businesses doing, or not doing? By “other businesses,” I mean both in our category and not.
  • What can we do that will capture people’s attention in the right ways?
  • What do people want to see or not see?
  • What can we do to help people learn desirable behaviors, both at our cafe window and even when they’re out elsewhere later?
  • What about our cafe experience is incompatible with maximum safety and health, and how can we overcome them?
  • How can we influence customers’ behavior without needing a sign or an explainer?
  • What attributes of our cafe experience can we sacrifice (and how much) in favor of other values that we need to prioritize right now?

The plan for our cafe during COVID-19:

A man is getting his coffee at the Wrecking Ball Coffee walk-up window cafe.
A closeup of a small stack of wax papers labeled “wrap finger in a wax paper to use touch screen.”
I hate handwritten signs, but somehow it works better than a more professional-looking one here.
an overhead photo of the sidewalk with yellow tape lines indicating where people should stand
The yellow tape arrangement.




Hey I’m Your Korean Dad! • proud immigrant • he/him • co-founder Wrecking Ball Coffee Roasters, San Francisco

Love podcasts or audiobooks? Learn on the go with our new app.

Recommended from Medium

Actors Brent and Shane Kinsman On The 5 Things You Need To Create A Highly Successful Career in TV…

5 Reasons to Love the Vitalis Implementation Process

Horizontal structure from the trenches

On Being Interviewed: Shut Your Mouth.

Create better one-on-ones

Travel for Travel: Why We’re Going Remote

Influence Society — Digital Marketing for Extraordinary Hotels

The future of Work in the Banking Industry

Remote Working: Pros and Cons of Having a Remote Team

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store
Nicholas Cho

Nicholas Cho

Hey I’m Your Korean Dad! • proud immigrant • he/him • co-founder Wrecking Ball Coffee Roasters, San Francisco

More from Medium

Mobile Homes: A Solution to the Affordable Housing Crisis

5 steps towards a government “Citizen Information Officer” — Introduction

A Pivotal Moment: How to Achieve Localization in Global Health