I think this is a poor read of the situation on a couple of points:
A) he’s just lost the fucking championship. If he was HAPPY, I’d be questioning what winning means to him. I want him to be pissed.
B) they tried the ‘Hollywood and beaches’ pitch on LMA and guess where he decided to go? The BASKETBALL pitch. Because he wants to win. If you want to attract free agents that are going to move the needle, you talk about Xs & Os, not lifestyle.