New York Notice: November 21st, 2016

NICK EL-TAWIL | CEO/Founder of Tawil & Team

Weekly updates on real estate, sales techniques, New York, and more, all written by this pretty face. CLICK HERE for my philosophy on sales.

Good morning, boys and girls! The election is over, Thanksgiving is just a few days away, and we’re about to hit that post-Thanksgiving rush where people like to spend money. It’s a good time to be alive.

Speaking of Black Friday, I’m running a special. Sign with me to sell or lease a property from today through Christmas, and I’ll give you a discounted rate on my commission. Or, sign a contract to buy a property with me as your rep during that same time frame, and I’ll give you a rebate equal to 15% of my commission at the closing. Considering that I already donate 5% of my income to charity, that’s 20% of my income that I’m giving away because I feel like it. (If you couldn’t tell, I really like being my own boss. I feel like Oprah. YOU GET SOME COMMISSION!)

Now, let’s get to the part that you came here for: pretty pictures and real estate discussion.

Why do they still call it Meatpacking?

Has any neighborhood in a city changed as dramatically as the Meatpacking District? Just in case the New Whitney Museum, the High Line Park, the Standard Hotel, and dozens of nightclubs and restaurants weren’t enough — all in the past 8 years — we’re about to get a floating park, too. Pier 55 is scheduled for completion in 2019, and it will be home to 104,000 square feet of park hovering over the Hudson River. You can find its future location just off of the Hudson River Greenway, in between 13th Street and 14th Street.

I know what you’re thinking: “How can I make money off of this?” Real estate in the immediate few blocks near Pier 55 is in scarce supply, but has been increasing in value tremendously in the past half-decade or so. The townhouse at 79 Horatio Street traded for $6 million in 2010, then traded for just shy of $10.5 million in 2012, then traded for a massive $21 million in 2014. That increase in value of 350% over four years is insane, even for Manhattan’s already-insane real estate market.

Don’t forget: You can still buy the penthouse combination at 77 Horatio Street(now available separately!) from yours truly. The potential upside for that combination is incredible.

Ask, then Receive

I was never taught anything about sales in school. I didn’t have any practice at all, until I absolutely needed to make money… and then I was thrown in with the wolves and just had to figure it out.

My first advice for my salespeople? I’m going to tell them to do exactly that. Drop out of school, quit your job, throw away all of your “fallback” plans, and then force yourself to succeed. When you do that, you WILL figure it out. Your survival instincts will kick in and you will do what you need to do. It’s like getting thrown in the pool before you know how to swim: it won’t be pretty, but you won’t drown. And it will make you stronger.

I know that most people won’t do that. My second piece of advice: stop talking, unless you’re asking questions. I do the best work when I listen more than I talk. If I can get people talking, then I don’t need to guess. They will tell me exactly what their needs are (i.e. “must have a doorman” for a buyer; “I would sell, but…” for a seller). Then, I just give people what they want. People feel safe making an emotional decision because I asked questions, figured them out, and then acted on it. In other news: sales is exactly like dating. This isn’t the first time I’ve made that comparison.

Adding value for people goes hand-in-hand with my motto that love is stronger than fear. Focusing on making others’ lives better has always made me more money than trying to do things any other way, and it also makes my job more enjoyable for me. Who wouldn’t want to make more money and also enjoy their job?

Thank you for reading. Looking forward to hearing from you soon.


Real estate with real passion.

(646) 609–8868

Originally published at on November 21, 2016.