to shar…k at their own pace… which in some ways is a little better than an in-person meeting. Better still, I try to share a video at the end of my working day — which makes every morning a little bit like Christmas when I open my computer to heaps of feedback and fun ideas to explore.
The answer is to record videos — a practice that has made the biggest impact on my role. Some days these videos come in the form of narrated user journeys via InVision, other days they will be videos of me navigating around concepts in Sketch. But whatever the format, these videos are raw, scrappy, and help to frame both the problem I’m trying to solve, and the journey I’m taking to find a solution.
That perspective of permanence gives you a completely different outlook on your actions and your overall strategy. It’s like how most people end up treating a neighborhood they live in with a different kind of respect than one they’re just visiting. It’d be nice if everyone were just the best human they could be all the time, but it seems that most need some intrinsic incentive. Having to stick around is one such incentive.
I think that a tricky thing happens when a business grows incredibly fast. Any growth that isn’t slow and organic, but rather abrupt and hyperactive — it can make room for a creeping separateness between the human beings who work there. There’s no time for casual small talk in the cafe anymore. There’s no banter, no down time, and no way to keep up with all the new faces coming in every day.
Inbound DMs have a default urgency of NOW and a default assignee of YOU. This urgency suggests last-in-first-out (LIFO) as a rule for prioritizing the work. So imagine you’re working on unit A of work, and you get a DM about a different unit of work (unit B). You refocus and start doing unit B, but then you get a new DM and refocus again, now on unit C. You’ve gone from working on whatever was at the top of your list (unit A) to juggling it with two other projects someone else picked for you to work on. You probably let unit C become the most important, solely because it was the most recent.