Saving People Money
Sarah Tavel
80530

Great piece Sarah. The financial challenges that millennials — and other generations too — face means that financial services businesses, whether they’re FinTechs or banks, should really work harder to help boost their customer’s financial wellbeing — it will be a real point of differentiation and a great way to acquire, and retain customers through loyalty not apathy.

I recently wrote a piece about what how we ran some experiments that resulted in positive financial behaviour changes that you might be interested in reading:

https://medium.com/fluxx-studio-notes/six-behavioural-flaws-that-make-us-stupid-around-money-and-how-banks-could-help-36cb50aac6d0#.i3duxscvn

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