Seeing around corners
If you create for what the world needs now, when you complete — you will be immediately relevant only to the past.
To create things that are of maximum benefit in the world — you need to project forward into the future, then build your creation so you meet the future when it arrives.
This is a frightening idea for us creators. What if i get it wrong?
We forget that in creating we have an unfair advantage that we can bend reality and shape the market so vision meets reality.
“The best way to predict the future is to create it” — Alan Kay 1971
So what does it takes to win against the odds? You need to see around corners, and arrive on time to meet the future ideally in advance so you can punch it on the nose and coerce it into bringing your creation to the masses.
Go forth and create :)