The World’s First Banner Ad

This is the world’s first banner ad. It was for AT&T and launched on October 27, 1994…

• The ad had a click-through rate of 44% (current CTR is around .1%)
• Joe McCambley is credited with creating the ad unit
• The AT&T logo is nowhere to found because the client wasn’t completely signed off on the idea.

In 2016, the estimated size of the banner market was $43.5 billion. How many banners have you clicked on in the past year?