The World’s First Banner Ad
1 min readSep 7, 2017
This is the world’s first banner ad. It was for AT&T and launched on October 27, 1994…
- The ad had a click-through rate of 44% (current CTR is around .1%)
- Joe McCambley is credited with creating the ad unit
- The AT&T logo is nowhere to found because the client wasn’t completely signed off on the idea.
In 2016, the estimated size of the banner market was $43.5 billion. How many banners have you clicked on in the past year?