“I’m done with big corporate…” so he goes Kickstarter
Bouwy is an inventor. Fed up with audio plugs that keep breaking at the cable-plug joint, he started on a quest to re-invent them. To his surprise (and I’m equally surprised too), the audio plug we are using dates back to 1876. Seriously, nothing has changed in how the plug is designed in 140 years. That’s like godzillion years in technology world.
JackSavior is born, after years of research, development, and registered global patents. Bouwy happily took his invention to every major headphones, smartphones manufacturers. He traveled the world to each of them. Thinking he could save them tons of money (easier to produce, less breakage) in addition to customer satisfaction with a better product, they should be eager to take up this new innovation right? Guess what, none of the big corporate wants to make a change. Not in the last 140 years, and not now either.
So Bouwy, the entrepreneur, decided to take things into his own hand. He’s bringing the re-invented audio jack to the world via Kickstarter — let the crowd decide, let the innovation live and grow with the crowd.
That I think is exactly what crowd driven economy should be about, putting innovation back into the hands of inventors, powered by the crowd.
When the factory where Bouwy tests and produces his plugs heard about his Kickstarter plans, they supported by offering their headphones and earphones — they make the best headphones for the top brands. I happen to know which specific ones so that’s an awesome deal. I grabbed one as soon as the Kickstarter launched, happy with the headphones, and the chance to support an inventor-entrepreneur, and back the launch of a super cool audio innovation that’s 140 years due.
That I believe is the power of reward crowdfunding — a win-win-win for everyone. Perhaps, just perhaps, some corporate somewhere would wake up to it, and we’ll one day see Bouwy’s new audio plug with every headphone, with every cable.
Check out JackSavior on Kickstarter now: http://kickstarter.jacksavior.com
