Playing with Inexpertitude

What I learned by agreeing to play the trumpet badly in front of 100 strangers at a conference where nobody knew what they were doing.

Last Friday I was the ‘musical director’ of Inexpert 2018, ‘a social experiment disguised as a conference’, organised by Steve Chapman, who has form when it comes to ‘being playful with not knowing’.

Writer. Founder of That Explains Things, and creator of Voicebox, the method for nailing your brand’s tone of voice.