Why you really should have a mobile-friendly website by now

Would you like to see a drop in your Google ranking?
How about a drop in traffic coming from mobile devices to your site?
What about an increase in your bounce rate?

I thought not!

Unfortunately if your website still isn’t mobile-friendly, you are faced with these realities that have almost certainly, already happened.

At the risk of sounding like I am trying to scare you, things are about to get a lot worse.

But don’t take my word for it, this came straight from Google on March 16th 2016:

“Beginning in May, we’ll start rolling out an update to mobile search results that increases the effect of the ranking signal to help our users find even more pages that are relevant and mobile-friendly”

I am not into fear porn, I just like helping people and you have my word I won’t pester you, I just hate seeing companies and businesses lose potential:

Potential traffic = Prospects = Leads
= Customers, friends, money and partners

Not 100% sure if your site is mobile-friendly?

  1. Copy and paste your URL into the box on this page
  2. If it’s “not mobile friendly”, read the rest of this post then email me

If there’s one thing I hate to see, aside from you not getting value for money or being fobbed off and lied to, it’s knowing that you are losing customers and money with something that can so easily be fixed.

Fallout from Mobilegeddon

Google are now saying that mobile search has surpassed desktop search.

This is huge!

Unfortunately many businesses owners and Marketing Managers are still unaware that last year on April 21, 2015, Google released their new mobile-friendly ranking algorithm that was designed to boost mobile-friendly pages in their search results:

“Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results. Consequently, users will find it easier to get relevant, high quality search results that are optimized for their devices”

This much feared update was referred to as “Mobilegeddon” due to the catastrophic effects many predicted it would have on millions of websites around the world; sites would be penalised and rankings would fall.

Initially it was believed that the bark was worse than the bite, but here we are almost a year later and we know that mobile search and mobile site design is more important than ever.

This latest quote from Google proves that if your site is not mobile-friendly your rankings and traffic will suffer even more.

It’s not just about making Google happy

It’s to ensure you’re providing a great experience for your mobile users. Get that right and you have a better chance of converting that surfer into a customer.

Get it wrong and you are sending them to your competitors

Over half of UK online sales are now made through mobile devices

As smartphones have become more economical, powerful and easy to use, 
the use of mobile devices for internet access and online shopping has skyrocketed.

Q4 2014: 40% of UK online sales
Q3 2015: 45% of UK online sales
Q4 2015: 51% of UK online sales

I am sure you will agree that we can expect more amazing growth this year due to the insane velocity at which this technology evolves, making our lives so much easier and taking more of our practices online.

Look around, everyone is on their phone

As smartphones have become inseparable from our bodies, a wireless extension of our minds and external hard drive, everybody is looking down and doing on their mobile most of what they used to do on their desktop or with magazines and newspapers, TV and radio.

It’s all about on demand; the customer dictates.

And they want your site to be smooth on their mobile device.

Passengers in cars no longer look out of the windows at billboards and shops, and even a scary percentage of drivers are doing the same.

Even my 63 year old former technophobe Mother has recently discovered the joys of accessing her news sites and ballet ticket booking service on her new phone, recently telling me she has “no need” for her laptop anymore.

Where is your traffic coming from? Go to the mobile overview report located in the audience section of your Google Analytics. There you can see the breakdown of your traffic by device.

Google now favours mobile-friendly sites versus non-mobile formatted sites

If it’s not mobile-friendly, your site has been, and will continue to be, penalised with lower rankings while your competitors who reacted to this news are rising up.

You are more comfortable with mobile friendly than your business is

When was the last time you used your phone to ask Google or Siri to find you something local, like a lunch spot or the nearest petrol station?

This shows you get it and you expect the sites you are presented with to also get it

So let’s make it right for your prospects.

Did you know your location is always being updated?

Even if you are not connected to WiFi your location is known by your mobile networks triangulation.

So for example if you are in Manchester and you type in your phone “hotels”, your phone will identify where you are and serve you the most relevant ads.

Same applies if you travel to London the next day and use the same search query, it will display the most relevant search results based on your location.

If your website is not mobile friendly you risk losing a potential customer

Unfortunately for many of them, the vast majority of small business and SME websites are still not mobile friendly. While that may be great news for us, as we love to help businesses convert, it can be very annoying for the end user to have to pinch and zoom the screen with your fingers, would you agree?

Chances are they leave the site in frustration and onto your mobile-friendly competitor

Most people can be lazy when it comes to browsing, it’s all about making the user experience as stress free as possible so give them what they want, 
so don’t give them a reason to leave.

9 interesting stats from Google

  1. While nearly 75% of users prefer a mobile-friendly site, 96% of consumers say they’ve encountered sites that were clearly not designed for mobile devices
  2. When they visited a mobile-friendly site, 74% of people say they’re more likely to return to that site in the future
  3. 61% of users said that if they didn’t find what they were looking for right away on a mobile site, they’d quickly move on to another site
  4. 79% of people who don’t like what they find on one site will go back and search for another site
  5. 50% of people said that even if they like a business, they will use them less often if the website isn’t mobile-friendly
  6. 48% of users say they feel frustrated and annoyed when they get to a site that’s not mobile-friendly
  7. 36% said they felt like they’ve wasted their time by visiting those sites
  8. 52% of users said that a bad mobile experience made them less likely to engage with a company
  9. 48% said that if a site didn’t work well on their smartphones, it made them feel like the company didn’t care about their business

Source: Think with Google

Having a mobile-friendly site is the best and most professional way to keep your branding and aesthetics consistent on all devices and on any screen size, guaranteeing a smooth and stress free experience for all of your site visitors.

At XYZ we pride ourselves on making this transition smooth and stress free for you. Drop me an email to nick@xyz.digital and let’s have a chat, with no pressure or pestering from me (it’s not my style) and let’s not waste another day of your rankings falling or your prospects going elsewhere!

Thanks for reading, if you like what you read and feel it helped, please hit the green “Recommend” button.

I’m Nick Pitman. I’m a happy and healthy writer, father and business owner from Stamford, UK.

We just started XYZ because we saw too many clients being undervalued and knew we could do so much better, for less money, less drama and more transparency. I love to help people get over their fears of the digital world as I feel there’s enough off-putting jargon out there and I like straight talk, free of ego and nonsense.

Our website will be live soon but we are available to talk today.

This Medium account will be for my XYZ posts: Digital Marketing, Motivation and Time Management.

hello@xyz.digital — let’s talk about how we can get your site where you want it; high on Google and bringing in leads. I’d love to hear from you!

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