4 Design Principles My Landlord Doesn’t Understand, Apparently

Nick Rosener
Dec 9, 2017 · 5 min read

Principle 1. Cognitive Load

What they think they’re doing

What they’re actually doing

What they should do instead

Principle 2. Emphasis

What they think they’re doing

What they’re actually doing

What they should do instead

Principle 3. Social Proof

What they think they’re saying

What they’re actually saying

What they should say instead

Principle 4. User Interface Conventions

What they think they’re saying

What they’re actually saying

What they should do instead


Nick Rosener

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Advanced Analytics Consultant. Views are my own. Pronouns: He / Him.

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