The Data “Never” Lies

Sometimes, your marketing analytics can lie to you.

  • Marketing issues, which are the “real problems” with your campaign
  • Statistical issues, which cause you to “come to the wrong conclusion without about your campaign without realizing it”
  • A model for thinking about “conversion rate experiments” for social media advertising campaigns.
  • An answer to the question “How much do I have to spend to test an ad?”
  • Common pitfalls when setting up social media experiments.

Watch the Full Talk

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Data Scientist. Views are my own. Pronouns: He / Him.

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Nick Rosener

Nick Rosener

Data Scientist. Views are my own. Pronouns: He / Him.

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