Engage and Guide are essential foundational pieces of getting to Grow mode. Unless your customers are happy and successful, you won’t be able to transform them into advocates. But once they are … you’ve just unlocked your next big growth opportunity.
But brown-nosing is not what managers need. They need honesty. A good subordinate, one wise person told me, is engaged with their work, with the team and with the wider aims of the company — but is not afraid to tell the boss what is really going on in the ranks. Even when that is bad.