Well. Usually instead of saying “I am turned on by that woman,” a man will say “that woman is hot.” The first phrasing places the locus of control within his own body (aka, in a way, making it “his fault” if he gets turned on), the second phrasing places the locus of control within the woman’s body (making it “her fault” if he gets turned on.) And, he will be inclined to do the second because it absolves him of responsibility for his sexual feelings. The narrative that is most comfortable for straight men is that some super beautiful woman appeared out of the blue and basically made him get horny, and zomg she was SO HOT it totally wasn’t his fault. This relieves him of the shame, and to some degree, his feelings of creepiness. How can he be blamed for simply being an object that is being acted upon?