I wonder if it wouldn’t be better if these networks asked you to create a persona of sorts when you signed up. Maybe it’s some subset of you based on particular interests.³ Or maybe it’s a whole new persona, more akin to what we used to do in the “old” days of the internet, when screennames/handles were the norm. But right now, the inclination when you sign up for these networks is to “be yourself”, which, again, I now believe is a mistake.
Designers are problem solvers. However, there are different levels of problem solving. Strategic designers target the highest cognitive level known as Fuzzy front end. This part of the process is where the guidelines are created: the plan to penetrate a market, how a company should be differentiated, how the launch of the product fits with the brand, etc. Every action that the company does has to be designed, and this is our task as strategic designers. I think our actitude towards problems is the first step to solve them, we are not scared, we feel confident in this situation.