Post on Social or Stay Silent During and After a Tragedy

After many years of digital and social marketing experience, I’ve seen brands and their ambassadors either poignantly regard the public psychi during a tragedy, and totally, completely mess up.

We’ve all seen the moments where you either have a tear in your eye or a “huh?” in your throat. Don’t be the “huh?”

Three Reasons You Could Post Socially During a tragedy

1. The tragedy happens in your town, state or business community. If these occur you’re almost obliged to speak up. People, customers and your employees expect us to honor the depth of the situation. Even then, you should stay even tempered and reverent.

2. Your business has a voice that’s relevant. If you have a long term relationship with the issues at hand and a history of speaking out for them you’re likely OK. The key here is that you “own” this voice. Authenticity, genuine authenticity is critical.

3. You can physically help bring relief to the situation. You produce a product or service that can help relieve the suffering for those affected by the event.

The Endless Reasons to Stay Quiet During a Tragedy
Virtually every other reason outside the three listed above are not only fraught with danger but are totally unnecessary. Anything else you say in social will come off disingenuous or worse, opportunistic.