Upstream vs. Downstream Content: A framework for aligning content strategy to user need

Nick Moore
Mar 11, 2018 · 10 min read

Content in a shaken world

How do you control demand?

User experience beyond UX and UI

Downstream marketing is the mindset behind bad content

Upstream marketing offers more

Moving upstream creates better stories

Market to the future

Why do good companies produce bad content?

Nick Moore

Written by

Aspiring to clarity. Content & Inbound marketing; writing & digital media/publishing.

Welcome to a place where words matter. On Medium, smart voices and original ideas take center stage - with no ads in sight. Watch
Follow all the topics you care about, and we’ll deliver the best stories for you to your homepage and inbox. Explore
Get unlimited access to the best stories on Medium — and support writers while you’re at it. Just $5/month. Upgrade