Nick MooreMake Clickbait Good AgainClickbait has a (deserved) bad reputation.Apr 27, 2023Apr 27, 2023
Nick MooreIf you have writer’s block, you’re doing thought leadership wrongEvery would-be thought leader has been there: You’re staring at an empty Google Doc, waiting for the words to come out but the Doc remains…Apr 26, 2023Apr 26, 2023
Nick MooreDMUs: A better model for marketing to and beyond developersOne of the most common mistakes developer marketers make is marketing exclusively to developers.Apr 25, 2023Apr 25, 2023
Nick MooreHow to make developer content ideation scalableMost developer marketers set themselves up for failure when they approach ideation.Apr 24, 2023Apr 24, 2023
Nick MooreThe content quality thermocline: A framework for understanding why only some developer content…Everyone wants high-quality content but no one can agree on what “high-quality” means.Apr 23, 2023Apr 23, 2023
Nick MooreDeveloper marketing content shouldn’t be too approachableControversial take: Content (especially for developers and sysadmins) can be TOO approachable.Mar 30, 2023Mar 30, 2023
Nick MooreKnowledge is a curse and it’s likely the top thing blocking you from making great developer content.In 1990, Stanford researchers set out to study how knowledge makes us overconfident. In an experiment, they asked one group of people to…Mar 24, 2023Mar 24, 2023
Nick MooreDeveloper marketers: It’s time to get out of the tutorial rutMany developer marketers I meet are trying to get out of what I call the tutorial rut. This is when you know developers don’t like…Mar 23, 2023Mar 23, 2023
Nick MooreWhy developer marketers should be internal reportersHere’s an interesting contradiction: The work of software engineering produces a lot of interesting text — as a matter of procedure — but…Mar 22, 2023Mar 22, 2023
Nick MooreMarketing isn’t an appendageIf you want to understand your users, market earlyAug 4, 2018Aug 4, 2018
