Copywriter Content Writer — How To Create Content Which Converts

Nic Makim
Nic Makim
Sep 3, 2018 · 3 min read

Your primary goal as a copywriter content writer is to publish articles which engage your audience. Engaging your audience with the most helpful tips and tricks that answers questions for your readers usually does the trick, but not always. To ensure all of your content, which you spend hours creating does actually convert, you need to create a response from your audience. One of the top reasons for writing content is to entice your readers to buy or sign up for something. So how do we create this type of content?

Incentive Driven Content

What action, or actions, would you like your readers to take? You’ve spent valuable time creating content for your audience, but you are in business and every business needs to make money. When crafting all your copywriting content, whether for a blog post, ebook, email marketing campaign or website ensure you have one primary goal for each piece of content?

Do you want your readers to:

  • Sign up to your email list?
  • Buy an ebook?
  • Read another blog post?
  • Buy one of your services?
  • Call you to make an appointment?
  • Share your article?

Keep it simple by assigning only one of these actions to each piece of content. I know I’ve just written that sentence, but it is such an important point and a mistake that is so often made.

Headline Hookers

Are you using too many or are you not using enough headlines? It really matters for engaging your audience. Headlines are used firstly to grab your reader’s initial attention and secondly to keep your reader’s hooked into your article. Headlines are effective for breaking up your big clumps of text and to help your busy reader stay tuned. Online is a busy place to hang and most people these days are busy beyond belief. No one has time to read thousands of words, but we are all thirsty to learn. Splitting up your large article into small bite-sized chunks of information is one way of helping your busy reader, but if your headlines are not juicy enough, you’ll lose them.

Headlines are your most effective tool to captivate your audience. If you make your headlines interesting enough your reader will dive straight into your text or bookmark your article to read later when they have more time. Your headline needs to offer a solution. Include at least one power word and words to create an emotion. Capitalise on this by using the most effective type of headlines that convert. Notice which words we linked in that last sentence?

Include Irresistible Links

Sprinkle links throughout your article, well that’s what we do anyway. However, everyone has various rules on this one. Some say no more than two links per 500 words. Others load their content up with links. Whatever method or rule you choose, keep the links you do actually link relevant to your reader. If you have another article which goes into some information to a greater depth that will further enhance your reader’s journey, link to it. Be vigilant with your choice of link words. Connecting your target keyword phrase is more actionable than the typical ‘click here’ phrase. The phrase ‘click here’ is so overused. Get creative and use your authenticity with your links.

Effective Call To Action

Once you’ve created incentive driven content with some irresistible links, include an effective call to action. May suggest placing your call to action at the end of your article, which works excellently. You might like to mix things up and put your ‘call to action’ at the beginning and also in the middle of your article. There is no set and forget rule with this one, although we do suggest including an irresistible link in your call to action.

Ask your readers a selection of different actions such as comment on your post, share your post, like your post, click a link to related content on your website. Keep it fresh, original and relevant to your article.

How do you implement a call to action in your content? Let us know — we would love to hear your tips and strategies.

Nic Makim

Written by

Nic Makim

Health and wellness blogger, freelance writer, author and naturopath. www.nicmakim.com.au

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