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Nico Zorn

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ILLUMINATION

How To Grow Your Email List: This Framework Is Based on 25+ Years of Email Marketing Experience

Building a list of qualified email addresses is the foundation of successful email marketing. Based on 25 years of experience, I have…

Apr 2

Illustration of a pyramid consisting of 5 levels. Behind the pyramid is a newsletter sign-up form.

Apr 2

Nico Zorn

From Chaos to Clarity: How To Enhance Your Focus with Ann Latham’s “The Power of Clarity”

Imagine being able to boost your productivity, make your meetings more efficient, and define your goals more clearly. The book “The Power…

Jun 3

A photo of the cover of the book ‘The Power of Clarity’ by Ann Latham. The cover can be seen on an eBook reader.

Jun 3

Nico Zorn

Personalisation in Email Marketing: 5 Ideas for more Response

Addressing people by their name is part of good manners in communication and is therefore also a must in email marketing — especially as…

Jun 2

Personalisation in Email Marketing: 5 Ideas for more Response

Jun 2

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Bootcamp

Which energy provider offers the best customer experience? Yello Strom: Challenge accepted

Image: Screenshot by author

May 11

A screenshot of the app of an energy provider

May 11

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ILLUMINATION’S MIRROR

Here Are 5 Signs That Your Email Marketing Strategy Needs to Be Updated

“Email Marketing? It works for us! Our newsletters make a significant contribution to our revenue! This is a statement we hear from time to…

Apr 24

An illustration of an operating system update dialogue

Apr 24

Nico Zorn
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ILLUMINATION

The Call-to-Action in Email Marketing: 6 Tips for More Clicks

The call-to-action is one of the most important elements of email marketing, as it can make or break a campaign. This is how you can…

Apr 9

The illustration of a button with the text “Click here”

Apr 9

Nico Zorn

3 Dead Simple Productivity Hacks for More Focus

Apr 7

A illustration showing a beautiful, uncluttered, modern and minimalist workspace. A tree and a lake can be seen through a window.

Apr 7

Nico Zorn

I Finally Found the Perfect Reading and Thinking Device

Mar 28

A photo of the ebook reader Onyx Boox Note Air 3 C

Mar 28

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Startup Stash

A Myth Busted: Why Email Marketing Is Anything But Boring

It is often said that email marketing has changed little in recent years. This statement reveals a lack of understanding of the channel…

Mar 27

A Myth Busted: Why Email Marketing Is Anything But Boring

Mar 27

Nico Zorn
in
Bootcamp

Beautiful Exit: How to turn a cancellation into an opportunity

What actually happens when your customers leave? How to create a beautiful exit that leaves a lasting impression.

Mar 22

A beautifully drawn exit sign. Smilies can be seen in the background. The mood of the picture is positive.

Mar 22

Nico Zorn

Nico Zorn

CRM, email marketing and user experience nerd since 25+ years. I also write about productivity, management, life hacks and stuff like that.

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