Jodle — The anonymous voice of a new generation

Over the past couple of month the app Jodle, has become very popular amongst young teens in the bigger cities of Denmark. As Jodle has grown in popularity amongst the hip crowd of university students, different cultures are emerging.

The idea is simple, yet genius. Just as twitter started a revolution from only allowing 140 characters to be tweeted, Jodle is allowing a new outspoken culture to emerge.

Always anonymous

Everything you post on Jodle is anonymous, nobody knows who wrote what. You don’t have a Username appearing anywhere. This allows people to ask questions that they wouldn’t do in real life. It allows for people to tell their deepest secrets, without having to reveal their identity.

Always close by

You can only see Jodles within a 10 kilometre radios of yourself. As the idea of Jodle was to create an anonymous way to communicate on university campuses. This feature has made the content relevant for people using the app, as your communicating with the people closest to you.

The Karma System

On Jodle you have 2 quick ways of communicating. And may I add, what Facebook never gave us…

  • Like
  • Dislike

It’s that simple, or is it ?

Everyone has a KARMA score, counting at the top of their APP screen. The way to receive KARMA, is simple by interacting with the community.

  • Liking/Disliking - 2 KARMA
  • Getting a Like - 2 KARMA
  • Getting a dislike - -2 KARMA

Silencing idiots

To keep killing bad content Jodles will be deleted if they get a grade of -5 this very effectively silences the idiots. As people simply hate bad/offensive content.

High-fiving GOOD Shit

Good content is quickly rewarded by the community, because let’s be honest people use Jodle for entertainment. Everyone likes a good laugh!

Human beings loves when they can relate to what they read, whether it’s the embarrassingly hilarious story from your drunk Friday night out or your latest Tinder date from HELL, there is a good chance people can relate.

The Jodle culture

So, we established the ground rules. But what makes Jodle really interesting to me is looking at Jodle in a sociological context. With the community that builds around this app. How does people connect and interact when nobody knows who they are.

Asking questions you wouldn't ask your closest friend.

Everyone has those questions, that might be a bit to personal. Or maybe you are looking for a honest opinion, that good friends would sugar-cote because they don’t want to hurt you. Maybe your boyfriend is being a dick and you just want to tell someone about it.

These anonymous questions and statements, actually tend to get honest and sincere answers.

It’s not like it’s a secret.

We all know what happens, at girls/boys nights only. We talk about a range of subjects that would have never come up on a couples date. The size of your boyfriends penis, your crazy one-night stand and so on. These subjects that were normally kept in the confidentiality of your closest friends, people share that on Jodle, and it’s all fun and games.

City sub-cultures

As I addressed earlier there is a 10 kilometres boundary on the visibility of your Jodles dividing the community demographically. From this subcultures have emerged with a different tone of voice depending on where you go. From travelling and reading/writing Jodles in different cities it’s interesting to observe patterns of communication within the different subcultures.

No glamour - No filter.

Our online presence, have become a part of our identity, whether you share an article on facebook, or post a picture on instagram, people spend way too much time to think about how others will acknowledge them. There is a reason people only post good looking pictures of them self, as they simply worry to god damn much about others think. Luckily on Jodle people don’t have that concern.


Jodle is here to stay whether you like it or not. It’s not a social medium for everyone, the elderly generation might even find it silly and stupid. However it’s allowing the young generation to communicate in a more outspoken way than we are used to on social media today.

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