Nicola Mitchell (Riordan) – Medium

Nicola Mitchell (Riordan)

Nicola Mitchell (Riordan)

A B Testing: Marketing as Science

AB testing across all channels is crucial to ongoing optimisation and improvement, and its a tool which all marketers should be using daily.

Nov 12, 2019

A B Testing: Marketing as Science

Nov 12, 2019

Nicola Mitchell (Riordan)

Building Viral into Product DNA

The attraction of viral marketing is obvious, however it’s something you should build into your product’s DNA, not something you can bolt…

Nov 11, 2019

Nov 11, 2019

Nicola Mitchell (Riordan)

Customer Economics for Startups

A guide for anyone beginning their start-up journey on how to estimate lifetime value and balance this with customer acquisition costs.

Mar 26, 2015

Customer Economics for Startups

Mar 26, 2015

Nicola Mitchell (Riordan)

The Few, Not The Many: Segmentation for Start-ups

For start-ups the temptation can be to ‘target’ everyone. For early stage companies the key is to focus on the few, not the many.

Mar 11, 2015

The Few, Not The Many: Segmentation for Start-ups

Mar 11, 2015

Nicola Mitchell (Riordan)

Startup Pricing: How to Research & Choose the Right Price for your Startup

Find out how to choose the right price to maximise profits for your startup with a step by step guide to pricing research.

Feb 25, 2015

Startup Pricing: How to Research & Choose the Right Price for your Startup

Feb 25, 2015

Nicola Mitchell (Riordan)

All does not end with Acquisition

Focus on your conversion funnel and use CRO to improve the ROI on your entire marketing spend.

Feb 18, 2015

Feb 18, 2015

Nicola Mitchell (Riordan)

Nicola Mitchell (Riordan)

Helping high-tech businesses to grow and scale globally. Dublin born, London grown, Auckland based. Skype. TweetDeck. Soluto. AlertMe. Travel enthusiast. Mum.

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