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Here at uSwitch we’re trying to change how we build product, and it’s a process that’s thrown up a fair few challenges. We’ve always done testing, but in recent years we’ve started to expand our UX toolkit.

Unfortunately, while user-centric design thinking has been playing an ever greater role, it’s never been communicated or planned properly, staying isolated to specific teams or projects.

We needed to start planning things out a bit more. What follows is a (not so) brief summary of how we started that process.

Focussing on customers over transactions Attracting users to our site through organic, social…

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