A moins que vous ayez vécu dans un monde parallèle pendant ces dernières années, vous n’êtes sûrement pas passé à côté du titre d’UX Designer. Très populaire dans les années 2010, il est encore couramment utilisé dans l’industrie du digital. D’ailleurs, j’ai occupé ce poste pendant quelques années sans trop me poser de questions à l’époque, certainement par manque de maturité. Alors pourquoi voudrais-je m’en débarasser ?
UX = Expérience Utilisateur
“Et alors ?” me diriez-vous… Eh bien, avant que “Expérience Utilisateur” désigne un métier, une méthodologie ou bien une partie d’un processus de conception, l’expérience utilisateur signifiait tout simplement l’expérience qu’avait une personne avec un produit ou un service. …
For the past few years, I’ve worked alongside product managers in order to provide the best possible vision for a product that customers love and one that moves the company forward. Believe me, it hasn’t been a smooth process. We had to work hard at understanding each other’s job and how we can work together to become complementary. So, how exactly can these two work together?
Before going any further, let’s see what these two roles consist of.
From my experience, the Product Manager (a.k.a. PM) is responsible for setting the vision of a product and leading the cross-functional team that is in charge of improving it. It is an important organizational role. Like Ben Horowitz said, the Product Manager can be seen as the “CEO of the product”. Of course, the term “CEO” doesn’t mean he gains some kind of authority on the team. “CEO” in this case, should be seen as the person who will set the strategic goals, define the success of the product and build its roadmap, be responsible for the outcome of the product by defining its key features, and last but not least, help motivate the team. To fulfill this role, the Product Manager should have an understanding of 3 main needs: business, technology and user experience (UX).
That doesn’t mean a Product Manager should master all of these. In my opinion, he should be experienced and be passionate about at least one, and be able to talk about the 2 others with practitioners. …
UX = User Experience
“So what?” you may think out loud… Well, before “user experience” was adopted in a job title, as a methodology or just as a part of a process, “user experience” simply meant a user’s experience as in a person experiencing a product or a service. End of story.
The term “user experience design” came up in the early 90s when Don Norman joined Apple for defining all that UX is, making him the first person to bear UX in his job title.
“I invented the term because I thought human interface and usability were too narrow. I wanted to cover all aspects of the person’s experience with the system including industrial design graphics, the interface, the physical interaction and the manual.” …