Jul 24, 2017 · 1 min read
Like Josh mentioned, I was about to say that the addictivity doesn't come from the "infinity scroll" but from what you do with it. Like Nick correctly identified it, it is more of an annoying feature than one that brings value, but in some cases and some particular situations, users will actually "want" or "need" an infinity scroll. Following your analogy, adding an infinity scroll alone will not make your app / webapp more addictive.
