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I presented my final project of the UX-UI bootcamp in Ironhack Barcelona in front of a jury of professionals UX designers. Was an emotional day, we could feel special energy between my cohorts. All were presenting our best work. My project was selected as the best by the Jury. I develop a web platform to promote theater between a younger audience. In this article, we will review how I design it. Let’s go.

Let’s talk about numbers.

The advantage of working on a study project is that I can start without having a defined product by a client. I can start from a problem. 19% of Broadway tickets go unsold on a yearly basis. That number raises up to 30% in other cities with an important theatrical offer, like Madrid, Buenos Aires or London. Furthermore, industry’s public average is 44 y.o. and producers have struggled for years to attract younger audiences. Likewise, independent producers have little marketing knowledge and resources to publicize their work. …


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This article is a review of an individual study project. The time to complete the project was only two weeks (part-time without a team). I delivered a interactive prototype of an MVP. It was a new web-platform designed for Human Resources.

During all the recent studies projects I have a concern with time. Because I used to plan the sprints during I worked as a Product Owner. Also because I knew that if I can improve my time management, I can go further in designs and take care of the details we usually couldn’t. Time seems never enough. But compare with the other recent studies projects, this one was really generous. Also, I developed it from scratch, with the sole need of being a desktop app, with all the freedoms. I realized that I had the time and freedom to do whatever I want.


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This article is about my experience of how I developed two concepts for one feature, and how I got the conclusion of which design resolved best the user experience (spoiler alert: with tests!).

As a study assignment, I have to add a new feature to an existing app. I have to design a high-fidelity prototype that reflects my best path forward based on research, iteration, and testing. This was part of my UX-UI Bootcamp at Ironhack, wasn’t a real job, but I took the commitment to do it the most professional and real as possible. An individual project carried out during only 3 days in the middle of the week. I had to quickly iterate on proposed solutions. And maybe because I was under tight timelines, I defined a very strict checklist that includes research and design tasks. I didn’t leave me empty time to step back, and it wasn’t until the last day that I undeniably had to start again from the beginning. Yes, I need to step back to start again! …


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Free thoughts about Interface Design.

When we design we are making visual decisions. Decisions with the eyes, decisions with the mind, and decisions with our essence. Commonly we don’t stop to think about why we decided to do what we do. We simply follow our own process and do it.

On interface designing, we not only consider the organization of information, an aesthetic harmony, and the flow necessary to complete a task. We give shape to a digital product that will be a solution to a problem or user need. And we are designing behaviors: we decide how we will communicate with the user and we assume how they will respond. And this whole make up the experience. The success of our work as designers will depend on user satisfaction with that experience. And to guarantee that satisfaction we carry out usability testing. …


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When we design we can fall into the presumption of things that are not true (and not realize until very late!). Even more, if we don’t have a lot of time (we never have it) maybe we think that the best is to skip the research and become our own reference (Won’t someone please think of the users?!). But discovering and empathizing is essential to start any creative process.

In this article, I will focus on the importance of user research during a recent design process of a mobile wellness app. The project was an exercise from the UX-UI Ironhack Bootcamp. The time and resources were limited: An individual project carried out during 3 class days. …


Cambiar de carrera profesional es posible, pero quizás no sea necesario, por que no estás corriendo una carrera. 🤔

Por algún motivo, pese a haber estudiado y trabajado durante toda mi vida, hablar de mi vida laboral me resulta complejo: ¿Que estudiaste?¿De que trabajaste?¿Y ahora de qué trabajás? Pareciera que la respuesta a todas esas preguntas se deberían responder con una sola respuesta simple y lineal. Pero mi respuesta (por suerte!) es un poco más larga de lo esperada. Los tiempos cambiaron, y yo me considero producto de los nuevos tiempos. Nuestros padres y abuelos estaban años sin cambiar de empresa, y se jubilaban de la misma profesión. Mientras que la generación “Y”, a la que pertenezco, cambia de trabajo mínimamente tres veces antes de los 30 años. …


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Recientemente conté en otro post (hablando de mi experiencia de Front-end) que mi aprendizaje fue autodidacta. Pues de la misma forma fui aprendiendo para ser Product Owner. Aprendí haciendo: prueba y error, ingenieria inversa y de la experiencia de quienes me acompañaban; y aprendí por internet: por cursos interactivos online, blogs y sitios web, webinars y videos de youtube. Soy curioso y los conocimientos son el resultado del interés y la pasión. Esta forma de educación no lineal hace que se los limites de cada profesión se amplien: todo conocimiento se vuelve interdisciplinario y se puede nutrir de los lugares menos pensados. En dicho post recomendaba estudiar por internet. Y no es que esté en contra de la educación tradicional. Todo lo contrario! En la universidad estudié Realización de Cine y Tv primero, y Diseño Gráfico luego. …


This Medium post is part of a series about the pre-work for a UX-UI Bootcamp I am taking at Ironhack, Barcelona.

This is the last exercise before the Bootcamp begins in Jan. But not least, the pre-work asks us to acquire the fundamental knowledge of web programming. For this, they give us four specially prepared courses on the SoloLearn web platform.

For those who know me, I have a background in Front-end development. I worked two years programming sites and web apps in a company, plus many other years in small projects as a free-lance. Even at fifteen, I had made my first website (an amateur Pokemon fan-page with little games included). For those who do not know my age, was in the year 2000! Was a very primitive website, I included a visit counter, and Adobe Flash seemed the future 😜. I always learned, and I renewed my knowledge with blogs, video tutorials, and online courses. …


This Medium post is part of a series about the pre-work for a UX-UI Bootcamp I am taking at Ironhack, Barcelona.

The final UX exercise in the pre-work is to run a user test and do a Usability Report from it. We were asked to detect the main pain points in a USA University website. Analyze it, and propose some solution. In this Medium post, we will review the whole exercise process as a Case Study. The university I choose was the USC (University of Southern California).

About the University

The USC is the first private research university in California, located in downtown Los Angeles since the late XIX century. It is a traditional and prestigious institution. It awards more than 130 undergraduate degrees in humanities, letters, Arts, Social Sciences, Physical and Natural sciences, Engineering, Business, Medicine and Pharmaceuticals. …


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This Medium post is part of a series about the pre-work for a UX-UI Bootcamp I am taking at Ironhack, Barcelona.

In the previous exercise, we create some wireframes (you can read about it here!) The wireframes are an excellent resource in our design process if we want to test or validate with a client. If we add interactión and transitions to these images, we can get a prototype. And the user can try it in his phone, and imagine the real product.

On this exercise, I had to work with inVision, to create a prototype for the Emov app. …

About

P. Nicolás Figliozzi

Escucharas muchas historias interesantes sobre mi. Ready to be a great Product Designer in your company.

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