Why can’t I stop using the “Get Related Articles” feature in Kloop?

Here at Kloop, we’ve created something that is going to change the way you use your iOS device — we can’t stop using it, and we know that once you try it, you won’t be able to stop either. Basically, there are two reasons: first, it increases your productivity when searching the web ; second, we all love exploring a topic and reading more to get to the bottom of it. Let’s deep dive into these two reasons but first let’s explain what this feature is.

What are we talking about?

Almost everybody knows the “Similar pages” feature of Google, as shown above. A long time ago, search results looked like this. As you can see, we had the ability to get similar pages right from the search results.

Then, in 2013, Google moved the similar pages feature to a Chrome extension. It is available only if you use Chrome, and unfortunately not on mobile devices, where we do more than half our research¹. We have a solution for you — in two taps you can use “Get Related Articles” from Kloop!

At Kloop, we’re using machine learning algorithms to analyze all articles published by mainstream media. We vectorize the articles and calculate the distance between these articles. Therefore, we can send you the closest information to the page or article or post you’re reading.

But what for?

When you search the web for information on your iPhone or iPad, most people use Safari and the default search engine, Google. 96% of iPhone owners use Safari and Google². It’s a really good combo. You usually type a couple of words (an average of 2.93 words³) and then start sifting through the results. That’s less fun, really…

Google is amazing, but It is a really tough job to know exactly what you’re looking for with only a couple of words. When you find something good, instead of continuing to sort through pages of results, wouldn’t it be great to ask for related articles? It’s like narrowing down your query or adding a filter to Amazon search results. Indeed, instead of using a couple of words to select interesting content, you are now using the vector that Kloop’s AI has calculated describing the content. This is far more focused, therefore, you find better results, faster.

For reading the news and staying up-to-date, you might use Apple News or Google News or Twitter. These news apps present news from around the world on many different topics and sometimes, you want to read more related articles. Either because you want to start exploring or simply because you need confirmation or want to read from a different perspective. Here again, in two taps, you can get related articles from different sources. Amazing!

We hope you’ll enjoy this feature as much as we do here at Kloop. Please help us by liking, clapping or sharing this article. Welcome to the Kloop!

(1) https://www.smartinsights.com/search-engine-marketing/search-engine-statistics/

(2) http://www.zdnet.com/article/which-browser-is-most-popular-on-each-major-operating-system/

(3) Designing the Search Experience: The Information Architecture of Discovery By Tony Russell-Rose, Tyler Tate