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Nicolas Shamtanis
Nicolas Shamtanis

Nicolas Shamtanis

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From 40 Lessons from 40 Years of Apple Ads by Chad Grills

…r product or features that they could. That’s okay, but don’t be afraid to show them what an extreme/fully optimized use case might look like.

From Mobile UX Design: What Makes a Good Notification? by Nick Babich

Goal achievement: “Does the notification drive users to take the desired action?” Examples of goal achievement: soci…

From Mobile UX Design: What Makes a Good Notification? by Nick Babich

Don’t send out notifications just because you can. Don’t include notifications just to lure users into using your app.