- the Why is the purpose of a process or an activity. It’s both the origin of it (what you come from: a problem to be solved) and the end of it (what the customer wants),
- the How is the process itself which turns the initial problem into value for the customer,
- and the What is value that gets created along the process.
All three aspects of value creation are necessary for it to be effective. The Why is necessary for the process to exist in the first place. The How is useful to maximize the throughput and make the most use of the energy to create the value. Leftover energy can be used for other value creation activities. And the What is the result of the process, flowing to the customer, which will pay you for that so you can live from what you do and hopefully what you love to do (the Why, that is).
Originally published at Appreciating Systems.