5 Key Lessons Learned Along My 8-Year Long Journey As A Marketer

  1. Putting in the effort is always a good idea.

Do not waste your time with methods promising you to get rich quick or to make a quick buck. They don’t work. And if they do, they never last. In my ebook, I am not promising for you to become an internet millionaire. Maybe the method could be your first step towards riches. However, it depends completely on your willingness to work to achieve it.

Second, the method is simple. It’s not easy. Meaning it is NOT complicated but it requires a serious effort on your part. Would someone expect that starting a real successful online business to be different? As my favorite speaker, entrepreneur and New York Times bestselling author Gary Vaynerchuk says in his video:

“99% of the market is short-term.
And the 1% that isn’t and has the talent, wins every time.”

2. Work SMART as well as work hard.

Gary Vaynerchuk explains in almost every single video of his that the key to success is to work hard all the time. I can’t completely agree. Don’t get me wrong. You have to put in a serious effort in order to make things happen in your life. That’s just the way it is.

However, working hard is not always the same as working smart.

I read a story …

One day two woodcutters argued over which of them had cut more wood in a single day. So they made a bet with each other.

In the morning the two men took up their positions. First they worked at one speed. But in an hour one of them had heard that the other one stopped cutting trees. Realizing that this was his chance, the first woodcutter started to cut trees with double the effort.

Ten minutes passed, and he heard that the second woodcutter started to work again. They were working almost synchronously when the first woodcutter heard that his opponent had stopped again. The first woodcutter continued working, feeling the smell of victory.

This lasted all day long. Each hour one of the woodcutters stopped for ten minutes and the other one continued to work. When time expired, the first woodcutter, who had worked without stopping, was absolutely sure that he had won the prize.

He was very surprised to know that he lost.

“How did that happen?” he asked his partner.
“Each hour I heard that you had stopped the work for ten minutes. How could you cut more trees than I? It’s impossible!”

“It is very simple, in fact,” answered the second woodcutter. “Each hour I stopped work for ten minutes. And while you were cutting trees, I sharpened my ax.”

Well, that’s the difference between working hard and working smart.

3. Patience is important. Do not let yourself give up too early.

I hate to be patient. I hate it when I have to wait for results.

At the beginning of my journey, I tried every money-making method available on the internet. In as short a period of time as just a few months, I’ve tried them all. Everything failed. Why? Because I never stuck to anything. I tried a “guaranteed” method, failed and then quickly jumped to another one.

This, of course, makes no sense. If you think about it, I wasted several months of time and achieved nothing. If I had just picked one method and kept at it for the same time period, I could have possibly succeeded much sooner.

4. Do not let your personal stuff mess up your business.

Now, I’ll be very open and honest here. I’ve always had the tendency to drink just too much. When I first started to make a high income, I also started to party like crazy. That was fun for a while, but eventually it became dangerous.

I was drinking all the time and I was not able to deliver quality work to my clients. That was, of course, one of the main reasons I failed at my first attempt to run a business. Never let your personal shit mess with your business and income.

5. Track your spendings. Have a budget.

Please, always track your spending and have a budget in mind. I made a personal budget Excel spreadsheet for myself three years ago. I’ve been using it to this day and it works wonders.

The worst thing you could possibly do is to work hard for a few weeks or months to make a decent livable income and then go and spend it on crap you do NOT need.

Trust me. Been there. Done that.

These are some good resources to start with:

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store