Nicolas ZurstrassenIt’s now clear. The two major alliances that will dominate our self driving futureApple finally spends its 215 billion dollar cash hoard and what does it do? Invests one billion dollars in the Chinese ride sharing app…May 16, 20161May 16, 20161
Nicolas ZurstrassenImagine there is no websiteBack in 2009 at Nike, one of the briefs I was most proud of giving was a single slide. “There is no website”.Feb 12, 20161Feb 12, 20161
Nicolas ZurstrassenWhy are you refusing to speak with your customer?The best customer service is if the customer doesn’t need to call you, doesn’t need to talk to you. It just works.Jan 15, 2016Jan 15, 2016
Nicolas ZurstrassenWhy shouldn’t your customers experience your product?The default e-commerce experience is that of an outlet store. Limited product description, no curation and no service. What’s surprising is…Dec 28, 2015Dec 28, 2015
Nicolas ZurstrassenTaobao is the Mall of the FutureConsider Tmall, and its older sister Taobao.Dec 27, 2015Dec 27, 2015
Nicolas ZurstrassenWhy are Luxury Brands cowards online?A common refrain across the luxury world is that “We don’t do digital because it isn’t a luxury environment”. This then doubles down into…Dec 26, 2015Dec 26, 2015