Nicole LandesmaninComms PlanningVideo Rewind: 4 Practices for Video Success in 2017This report was featured in The Drum.2 min read·Feb 9, 2017----
Nicole LandesmaninComms Planning5 Traits of a Great Comms PlannerComms Planning vs Behavioral Planning: Two Sides of the Same Coin4 min read·Jan 13, 2017----
Nicole LandesmaninComms PlanningDoubling Down on Data & Video: An Algorithm for Successful CreativeThe Rise of Mobile Video5 min read·Sep 8, 2016--1--1
Nicole LandesmaninComms PlanningHow Brands Win the GoldEvery two years, the entire world tunes in to watch their favorite athletes compete for the gold. But months before the games begin…3 min read·Aug 12, 2016----
Nicole LandesmaninComms PlanningWhen Silent Films Make a Come Back: How to Optimize Content for a Muted NewsfeedRecent stats about newsfeed video has caused some jarring conversations to happen within the advertising industry — roughly 75% of viewers…2 min read·Jun 29, 2016----
Nicole LandesmaninComms PlanningLong Form Advertising: A Growing OpportunityResearch continues to show that consumers are becoming increasingly willing to watch long form content from brands. In 2015, the average…2 min read·Jun 10, 2016--1--1
Nicole LandesmaninComms PlanningCreating Thumbstopping Content in the NewsfeedThis project was also featured in Digiday.1 min read·May 5, 2016----