Nicole LandesmaninComms PlanningVideo Rewind: 4 Practices for Video Success in 2017This report was featured in The Drum.Feb 9, 2017Feb 9, 2017
Nicole LandesmaninComms Planning5 Traits of a Great Comms PlannerComms Planning vs Behavioral Planning: Two Sides of the Same CoinJan 13, 2017Jan 13, 2017
Nicole LandesmaninComms PlanningDoubling Down on Data & Video: An Algorithm for Successful CreativeThe Rise of Mobile VideoSep 8, 20161Sep 8, 20161
Nicole LandesmaninComms PlanningHow Brands Win the GoldEvery two years, the entire world tunes in to watch their favorite athletes compete for the gold. But months before the games begin…Aug 12, 2016Aug 12, 2016
Nicole LandesmaninComms PlanningWhen Silent Films Make a Come Back: How to Optimize Content for a Muted NewsfeedRecent stats about newsfeed video has caused some jarring conversations to happen within the advertising industry — roughly 75% of viewers…Jun 29, 2016Jun 29, 2016
Nicole LandesmaninComms PlanningLong Form Advertising: A Growing OpportunityResearch continues to show that consumers are becoming increasingly willing to watch long form content from brands. In 2015, the average…Jun 10, 20161Jun 10, 20161
Nicole LandesmaninComms PlanningCreating Thumbstopping Content in the NewsfeedThis project was also featured in Digiday.May 5, 2016May 5, 2016