Nicole SevenWhen You Impact Others, You Impact Yourself TooOut of the many times Sarah Moore has sat in the CUB Senior Ballroom, she had never been so overwhelmed with the feeling of Deja Vu. She…Dec 14, 2015Dec 14, 2015
Nicole SevenThe Power of VisualsA picture is worth a thousand words. I’ve been running social media accounts for University Recreation for over a year now and something…Dec 1, 2015Dec 1, 2015
Nicole SevenCaptivating Millennials through StoriesI think stories are very important to millennials, especially this generation. Since millennials go through so much trouble to avoid…Nov 9, 2015Nov 9, 2015
Nicole SevenCapturing an Audience through Native AdvertisingA theme that I noticed throughout these presentations was the use of native advertising by telling a full story through commercials. I…Nov 2, 2015Nov 2, 2015
Nicole SevenYour Wishes Delivered: Driver a Day SpotlightThis UPS television commercial, “Your Wishes Delivered: Driver for a Day,” was created in December 2014. The commercial’s story is…Oct 21, 2015Oct 21, 2015
Nicole SevenFrank Sinatra and His Cold“Frank Sinatra Has a Cold” follows Frank Sinatra right before he’s about to turn 50 and flashes back to stories and characteristics told by…Oct 19, 2015Oct 19, 2015
Nicole SevenMore Than Just an AdIn this 2013 Superbowl ad, a man sees another man on his lawn with a goat eating Doritos and a sign saying “Goat 4 Sale.” The man buys the…Sep 21, 2015Sep 21, 2015
Nicole SevenThe Art of an Effective StoryI think it is always a good idea to tell a factual story. I believe that real stories have the most impact and I know that people find…Sep 15, 2015Sep 15, 2015
Nicole SevenStorytelling: The Power of Connecting to ConsumersI think storytelling is telling a story about your brand or product, that elicits emotion in audiences. I think storytelling causes people…Sep 9, 2015Sep 9, 2015
Nicole SevenRalph LaurenRalph Lauren is a brand that sells women’s, men’s and children’s clothing, accessories, fragrances, and home furnishings. I learned about…Aug 31, 2015Aug 31, 2015