Dear Facebook: Stop Trying to Make Instagram Algorithms Happen
As social networking goes, Instagram is my number one. I almost don’t even want to know how much time I spend on a daily basis scrolling through photos of fashionable outfits, gorgeous vacation destinations and adorable pit bulls. (Hint: it’s a lot.) And I spend even more time taking photos and planning out my own grid. I even talk to my clients about the importance of visual content. But lately, Instagram is on my last nerve…and it’s all because of these damn algorithms.
Adding an algorithm to Instagram proves that the executives at Facebook have literally zero idea how Instagrammers use the platform. Sure, an algorithm works great on Facebook to help us all tune out the crap we don’t want to see by friends and family we don’t want to unfriend, but Instagram is — and has always been — different. If I follow someone on Instagram, I want to see their photos. Period. If I don’t want to see their photos, I will unfollow them. It’s quite a simple concept really, and yet Facebook has spent who know how many hours and dollars creating an Instagram algorithm that’s done nothing but made us miss the things we want to see, and made our own engagement go down as well.
When it first happened, I thought I was a victim of the dreaded “shadow ban.” Sure, I use lots of hashtags and occasionally participate in a loop giveaway or two, but I’ve quickly learned I’m not alone. Almost everyone I know has seen engagement go down big time. Photos that used to get nearly 400 likes now see half that.
According to Instagram:
“Posts are ordered based on factors like how recently the post was shared, your interactions with the person who shared it and whether you’ll find the post interesting. Posts you’re likely to care about most will appear higher in your feed, and we’ll continue to improve the feed experience over time as we learn more and hear feedback from the community.”
Excuse me, but how do you know if I’ll find a post interesting, Instagram? Based on what I’ve seen in these past couple of months, I don’t think you have any idea what types of posts users “care about most.” Just because I didn’t like or comment on a post doesn’t mean I don’t want to see it. Bring me back to the good ole’ days where there was a simple feed, in chronological order. No algorithms, just simple, gorgeous photos from accounts I purposefully chose to follow.
But that last part, that part about feedback, that’s why I’m writing this article. In case I’m not making myself clear, you’re seriously ruining everything I love about Instagram. Stop. Please?