It’s the new year, which means new business for PR folks. Sometimes leads come from previous clients and colleagues so you know what you’re getting in to, with others it’s a cold lead.

I published this 8 years ago in May 2010 and it’s still 100% relevant. Reposting because it never goes out of style, sadly.

When I first wrote this, there weren’t the slew of articles with the same title. The response was strong and swift, to say the…

Some light-hearted Friday fun for my hard working PR peeps,

I’m guessing you’ve got some real gems of examples of the stupid $#!% we deal with as PR folks. Sometimes it’s crazy situations with journalists — usually it’s executives.

Dear PR people who over-service and undercharge,

STOP IT.

This kind of behavior damages the industry and hurts your peers and their business. It creates unrealistic expectations with executives and clients — often early on — that they then bring…

Three years ago I was traveling with a good friend who has logged miles as a hired-gun writer. She had just completed a trend report for a major credit card company about blockchain and its impending impact on the financial industry.