3 Ways to Step up Your Mobile Marketing Game

1. Make your UX shine online AND offline We often spend all our time split testing landing pages and trying out new user flows to ensure that our UX is ideal. But what we forget is that we need to create a perfect offline experience as well. The mobile world makes this possible. Imagine walking into a store and getting a coupon for 50% off your favorite product. This ability to tie together the online and offline experience to create customizable and enjoyable overall experience is what the future of marketing entails. Using technology like Apple iBeacon allows you to, you can get to know your customer on a new level and they can get to experience your services in an entirely new way. Don’t be afraid to step into the beacon world, it beckons you.

2. Optimize your mobile platform Mobile growth is unparalleled. Sales on mobile platforms have increased by 5x in the past 3 years. If you are not optimizing your mobile commerce platform it is just like throwing away money. For example, 11% of total online revenue comes from mobile devices. This is a very decent percent and making tremendous strides each year. Take advantage and get optimizing. Make your themes responsive, ensure that the photos aren’t stretched out on a mobile device, etc.

3. Step away from the screen Tap into your databases and start analyzing your customers. Focus on those who are already using your mobile platforms and reach out to them to see what they think could be improved. Test out new theories and play around. You aren’t going to get any better if you just sit at your computer screen. Bring in users for a focus group and let them play around with the new beta and watch what they struggle with. This is a key way to make sure your mobile experience is kicking ass.