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I too can’t understand when people say that the Kardashians are famous for nothing. They’ve built an entire empire and are continuously staying relevant and making their already powerful brand, even more huge! Kylie had definitely taken advantage of her huge following to launch her makeup and growing it with expanding into different types of makeup other than her lip kits. I think she has the most followers on Snapchat and it’s smart how she’s using Snapchat to give sneak peeks on her products and even showing what the colours actually look like

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