Blue Ocean Shift: Beyond Competing — Proven Steps to Inspire Confidence and Seize New Growth by W. Chan Kim and Renee Mauborge ( Nicole Schlinger Book Review)
Before CampaignHQ launched our call center, we were customers of the service we now provide.
What we experienced was the proverbial “red ocean” — multiple vendors competing to sell a nearly identical product. Too often, vendors are so consumed with how things have always been done they don’t seek the “blue ocean.”
I’ve always believed that campaigns do not want to buy phone calls simply for the sake of dialing the phone. They are seeking a way to communicate with voters or constituents. That requires a lot more than shaving a penny off the price of a robocall. It requires understanding what a campaign seeks to gain by enlisting our services, and then delivering that value.
If you share my enthusiasm for improving your service by looking through the eyes of the customer, then this book is for you.
