The Dip: A little book that teaches you when to quit and when to stick by Seth Godin (Nicole Schlinger book review)
Let me ask you a question …
The last time you were in the market for a brain surgeon or a rocket scientist … did you look for someone who was “well rounded” or did you look for THE BEST IN THE WORLD?
It should come as no surprise that most people want “the best” whether it’s life and death, or they just want the best Chinese food that will deliver at 2 am.
So for you to be successful, you must be #1. You must be the best in the world.
And while that may seem daunting, it is actually easier than ever before, because you can reach your customers in your niche wherever there are.
Seth can tell you how important it is to be the best in the world.
But the reality is, very few people will follow his advice for how to get there.
To be the best in the world … you must quit everything else. That’s right. Everything.
There is a price to pay for being the best, and that price is called “The Dip.” The Dip is the hard part … it’s what keeps most people from being the best.
Most people start something, it gets hard, they quit, and then they start over.
Thus, they never become the best at anything. Think about a woodpecker who pecks once on 22,000 different trees. He didn’t peck a hole in anything. That’s how most people live their lives. They work very hard to accomplish very little. What a waste of your short time on Earth!
To be the best, figure out what’s worth doing, quit everything else, and put 100% of your effort into getting through the Dip and over to the other side.
Something to look forward to — the first new Seth Godin book in several years, coming November 13 — https://www.amazon.com/dp/0525540830/?coliid=I284N68H47C3RK&colid=2JWJPSEZAUZQ&psc=0&ref_=lv_ov_lig_dp_it